Let’s make food content people want to save, share & make.
BakedLean helps food, fitness, and better-for-you brands turn products into craveable recipe content with a clear point of view.
Built for brands that want useful content, not a forgettable ad.
Social audience figures are current rounded totals as of October 3, 2026. Website visits are September 2026 sessions from Google Analytics; the email subscriber total is current as of October 3, 2026.
One partnership. Plenty of ways to bring it to life.
Every scope is shaped around the product, audience, platform, usage needs, and the outcome the brand actually cares about.
Sponsored recipe content
Original, brand-aligned recipes developed to be useful, craveable, and worth returning to.
Short-form video
Reels, TikToks, and vertical video built around a strong hook, clear process, and satisfying payoff.
Food photography
Polished, real-food imagery for BakedLean channels or licensed use across a brand’s own marketing.
UGC & licensing
Platform-native creative delivered for organic social, paid media, websites, email, and retail support.
Recipe development
Product-forward concepts developed around taste, texture, ease, and a credible consumer use case.
Ongoing partnerships
Ambassador and multi-deliverable programs that build familiarity instead of starting from zero each time.
Show the creative. Explain the thinking. Prove the result.
A look at recent recipe and cookware collaborations with Good Culture, Circulon, and HexClad.
Good Culture
Recipe-led content featuring a protein-forward everyday staple.
Circulon
Cookware-forward content designed around a useful, real-kitchen moment.
HexClad
Food-first recipe content that puts the cooking experience at the center.
Useful content that gives your product a natural place in the story.
BakedLean connects food and wellness brands with an engaged audience through approachable recipes, clear product use cases, and platform-specific creative.
The product is integrated into a recipe or use case that feels natural, appetizing, and easy to understand.
Hooks, formats, visuals, and calls to action are chosen for the platform and the campaign objective.
When a project includes blog or search content, the partnership can keep reaching people long after launch week.
Tell me what you’re building.
Share the goal, timing, deliverables, and budget range. The more context you include, the faster I can tell whether BakedLean is the right fit.
For reader or general questions, email jacob@bakedlean.com.
Partnership FAQ
Can I request a media kit?
Yes. Mention the media kit in your inquiry and include any campaign context that will help with the request.
What deliverables are available?
Sponsored recipes, short-form video, food photography, recipe development, UGC, licensing, and longer-term packages can be scoped to the campaign.
Do you offer paid usage, whitelisting, or exclusivity?
These can be discussed and priced based on placement, duration, territory, media spend, category, and the exact rights requested.
Do you accept gifted-only campaigns?
Product gifting does not guarantee coverage. Paid campaigns receive a defined scope, timeline, review process, and deliverables.
Do you accept guest posts or paid backlinks?
No. BakedLean does not sell editorial links or publish unsolicited guest posts.