I’ve loved desserts my entire life. Growing up in Kentucky, I was surrounded by my grandma’s cakes, my mom’s holiday cookies, and the family recipes that always seemed to come out of our kitchen.

As I got older, I realized the obvious: sugar, fat, and calories add up quickly, and the way I was eating did not always match the fitness goals I had for myself.

In 2020 and 2021, I started tracking calories more seriously. I learned just how calorie-dense traditional desserts could be. I also knew I was not willing to give them up, so I began experimenting with lower-calorie, macro-friendly versions of the desserts I grew up loving.

By then, District Dogs, the dog daycare and boarding company I founded in Washington, D.C., in 2014, had grown into an established local business. Building District Dogs taught me how much I enjoy creating brands, developing strong identities, and turning an idea into something cohesive and meaningful.

BakedLean came from that same entrepreneurial mindset. I originally created it as a personal project because I wanted desserts to fit within my calorie and fitness goals. As more people began making the recipes, sharing their results, and telling me the recipes helped them stay on track, I realized BakedLean could become something much bigger.